The Roku TV smart TV was announced today in advance of the 2014 CES show. The company plans to license the new reference design platform and software stack to manufacturers to build and distribute Roku TV models. TCL and Hisense are the first partners, with first demos expected today.
Roku TV says it is removing the complicated layers and menus that plague existing smart TV set-ups and give consumers a home screen that centralises all content sources: live programming, streaming, music.
Roku TVs can be controlled by a TV remote or a mobile device using the Roku app for iOS or Android. It supports modern casting standards including DIAL, which streams content from a mobile device to the TV.
TV manufacturers will receive the Roku TV reference platform complete with TV and remote control design as well as software and support. Like their Roku streaming player counterparts, Roku TVs will have full access to the Roku Channel Store filled with more than 1,200 channels that offer 31,000 movies and feature TV shows and live sports plus news, music, kids, food, science, tech, fitness, foreign language and other programming
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